Barb Lazarus

Barb Lazarus is the founder and co-owner of Game On! Sports 4 Girls, the premier multi-sport program committed to the empowerment of girls. Since 2007, Barb and her Game On! team have dedicated themselves to developing programming that instills in every Game On! Girl a deep sense of what it means to feel confident, proud and "GirlStrong" both on the sports fields and off.

Barb has overseen Game On!'s expansion from a single summer camp in Lake Forest to locations in three states running summer camps, school year classes, day-off-school events, extensive free community-based clinics and Girl Scout events, and other creative projects. She has also taken great pride in funding camps for the Boys & Girls Club of Chicago and numerous scholarships over the years. Game On! is now poised for expansion nationwide.

A nationally recognized advocate for girls in sport, Barb was awarded the Toyota & espnW Everyday Hero Award in 2013, and on behalf of Game On! accepted the 2018 U.S. Olympic Committee's Rings of Gold Program Award. Most recently, in 2019, Barb was the recipient of the President’s Council on Sports, Fitness and Nutrition (PCSFN) Community Leadership Award.

Barb graduated with a B.A. from the University of Michigan (1982) and a J.D. from Loyola University of Chicago School of Law (1985) and served as an Assistant United States Attorney from 1986 to 1990. In 1991, she accepted the newly created position of Press Secretary for the Department of Justice for the Northern District of Illinois and held that position until she opened what was to become a successful media relations business in 1994. She left the law and public relations to pursue her dream of passing on the gift of sports to young girls in 2006.

A proud wife and mom of two special boys, Barb is also known for her commitment to sports and fitness. In addition, she is an inductee into her high school's Athletic Wall of Fame, a respected motivational speaker, and has been featured by the media on numerous occasions throughout her career.