Scott Petersen

Scott Petersen, an athlete parent turned college recruiting consultant, has a great deal of knowledge to share with parents and athletes about the recruiting process. Scott is a college recruiting expert for Next Athletes and is excited to share his expertise at the Nike Camps at Westminster University and Boise State University.

Scott brings to the table over 32 years of marketing expertise and a passion for helping student-athletes fulfill their dreams. His mission originated from a personal journey with his son’s athletic recruitment. Despite hiring six well-known brands in the recruiting world, his son had no offers or scholarships as he entered his senior year of high school. Fueled by a steadfast belief in his son’s potential and his own marketing acumen, Scott took the recruitment process into his own hands. In a short span, his son went from zero offers to over 26 offers and $1.1 million in scholarship opportunities. Scott’s innovative approach involved a high-level exposure program and an athlete branding program, ensuring that each student-athlete’s skills and potential were showcased to the fullest. When the world turned on its head with the COVID-19 pandemic in 2020, Scott saw an opportunity to support other talented athletes facing similar struggles. His unique recruitment strategy resonated with families across the entire country, leading to the successful recruitment of over 400 athletes from coast to coast.