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Willa Bay Breunich-Bollettieri
Camp Director
Willa Bay Breunich-Bollettieri comes from one of the most influential families in the history of racquet and padel sports. As the granddaughter of Nick Bollettieri—an 11-time Hall of Fame coach who developed 10 world No. 1 players—and daughter of a former President & CEO of what is now IMG Academy, she carries forward a legacy rooted in elite player development and innovation.
Willa Bay trained as a competitive junior tennis player, where she developed a strong foundation in discipline, high-performance training, and efficient skill development. Her transition into pickleball reflects the evolution of the Bollettieri legacy—led by her uncle, Sean Bollettieri, founder of the first private pickleball club in the world and a driving force behind the growth of the sport.
A DUPR-certified coach, Willa Bay brings a unique combination of technical instruction, strategic insight, and tournament experience. Having been deeply involved in event operations and competitive formats, she has a strong understanding of how to help players accelerate their development through structured play and real-match scenarios.
She is passionate about coaching players of all levels and is dedicated to creating an environment where performance, confidence, and enjoyment come together.