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Clifford Reed

Clifford Reed

After spending the last three seasons as an Associate Head Coach with the Hawks, Clifford Reed, Jr. was named the Interim Head Coach of the men's basketball program on March 27, 2018. The Ormond Beach, Fla., native came to The Shore with an extensive background in coaching as he has been manning basketball sidelines for over 20 years. His tenure has included coaching stints at three different collegiate institutions. Reed is one of the most respected coaches in the nation and he has experience building championship teams from the ground up.

Prior to joining the Hawks, Reed served as an assistant coach at Savannah State, where he led the Tigers a 13-19 record in 2013-14. He was with Georgia Southern for the year prior and led the Eagles to 14 wins overall, seven of which were in the Southern Conference. In each of the past two years, Reed helped lead his respective teams to first-round wins in their conference basketball tournaments.

He spent over 10 years as the head coach of Bethune-Cookman University from 2001-11. In 291 games leading the Wildcats, Reed posted a 125-166 record, the last three of which were all winning seasons. He led the Wildcats to consecutive 17-16 years in 2008-09 and 2009-10. The longtime Florida resident took BCU to its first MEAC Regular Season Championship in 2010-11 as the Wildcats finished 21-13 that season. The team had a seven-game winning streak to end the regular season and earned a spot in the NIT against Virginia Tech.

The accomplishments elevated Reed to being named MEAC Coach of the Year and NABC District 15 Coach of the Year in 2011.

In his early years at Bethune-Cookman, Reed helped the Wildcats to their first win over a power conference foe, when the Wildcats defeated South Florida, 75-68, in 2005. It was in 2005 where Reed and the Wildcats provided BCU with its first winning seasons in 25 years of Division I play. He was named Collegiateinsider.com Coach of the Year in 2005-06.

Before he was the head coach at BCU, Reed served as an assistant coach at his alma mater for four seasons from 1997-2001.Reed began his coaching career at Atlantic High School (Fla.) and was the head coach for three years from 1994-97. He led the team to back-to-back District 8 titles on the Class 4A level.

He played two season at Bethune-Cookman from 1989-1991 and was was named to the MEAC Second Team his senior year. He set the single-game school record for three-pointers made (seven) and scored over 1,200 points in two seasons with the Wildcats. Reed transferred to BCU from St. Johns River Community College, where he averaged 18 ppg over two seasons.He was also named to the Mid-Florida All-Conference team in 1985.

Reed graduated from Bethune-Cookman with a Bachelor of Arts degree in Physical Education. He would later attain his graduate degree from Concordia University in 2011 with a Masters in Coaching and Athletic Administration.

He is married to Vera I. Reed — an Assistant Principal at Bennett Middle School in Salisbury, Maryland — and the pair has one son, Clifford "CJ" Reed and a granddaughter, Zalia Susan. The couple resides in Salisbury.

His personal best sports moment was having his son, CJ, sign to play for him at Bethune-Cookman. His hobbies outside of sports include attending movies and his favorite book is Good to Great by James Collins.

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